Search Engine Optimisation - SEO
SEO, an acronym for Search Engine Optimisation, has become the most important factor in any online business. Without any SEO on your website, your search engine rankings will be poor and the chances of any of your webpages listing on the first page of any of the major search engines is close to impossible.
Firstly, let's get a better understanding of what SEO is and how a well planned and executed SEO strategy will help your online presence and ultimately, your business. In short, SEO is broken down into two categories, Onsite SEO and Offsite SEO
Onsite SEO
Onsite SEO is the process of optimising every webpage on your website to make sure that the search engines are able to identify all the key ingredients of your services and products. There are many different aspects to onsite SEO and fine tuning and optimising each of these will certainly increase your chances of ranking page one of Google, Yahoo, Bing and the other search engines.
Some of the more important factors of an onsite SEO strategy are the use of your keywords, correctly defined and created META Titles, making sure your META Descriptions have been written in an eye catching manner with your keywords used, internal linking which will pass on the important link juice within your site and enable the search engines to crawl your webpages effectively. Plus many more.
Offsite SEO
Offsite SEO is the process of ensuring that many good quality links have been created on other webpages pointing back to yours. The more webpages that have links back to yours, the more important you are to the search engines. It has been said on many occasions by many SEO experts that 90% of a good SEO strategy is with a good offsite SEO link building campaign.
At Advertising Over IP we start the SEO of your website by...
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Analysing your current website's performance and design |
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Identifying where you are currently ranking in search engine listings |
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Analysing your competitors |
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Identifying your current weaknesses in design and keywords |
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Identify META parameters weaknesses |
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Identify current link backs and anchor text associated |
From our baseline of your website, we SEO each webpage to fit within the goal of your SEO strategy and the ultimate goal of getting you to the top of the search engines, driving more traffic to your website.
To have your website Search Engine Optimised and start seeing increased traffic and business, drop us an e-mail at info@advertisingoverip.co.za. or fill in our online query form and we will get back to you with a SEO package that will meet your requirements as well as your budget.
